Charley Hull is Raising the Bar at the PIF London Championship

Centurion Club is set to become the epicenter of a massive shift in women’s golf.

As we approach the PIF London Championship, the conversation has moved beyond the scorecard. It is now about the ecosystem, a $2 million prize fund, and a standard of delivery that is forcing the entire tour to recalibrate. Leading the charge is Golf Saudi ambassador Charley Hull, a player who has evolved from a top-tier competitor into a global commercial powerhouse.

For Hull, the return to London is a statement of intent. "I always love competing on home soil," Hull says. "The home crowds are extra supportive. I love knowing that my family and friends are able to come out to watch. This event has established itself as one of the best events we have in Europe, and you can always be assured of a strong field to play against."

Hull will be joined by a strong international field, including major champion Patty Tavatanakit, and the powerful Anne van Dam. The talent-heavy roster also features Alison Lee, Olivia Cowan, Annabell Fuller, and seasoned veteran Marianne Skarpnord, all set to compete for the prestigious title at Centurion.

But the PIF London Championship represents more than just a marquee stop on the Ladies European Tour (LET). It is a pillar of the broader PIF Global Series, an initiative that has fundamentally altered the athlete's experience. The Series, sanctioned by the LET, is built on a foundation of professionalization, replacing logistical uncertainty with a high-performance environment. "It’s good to know that we have great facilities available to us during the week so we can get everything we need in one place," Hull notes. "From the minute we turn up, it feels like a top-tier event."

Beyond the ropes, the series is redefining what it means to be a global golf property. Through the PIF Global Series’, Golf Saudi is actively bridging the opportunity gap in women’s sport, blending elite competition with community-led sustainability. Whether it is supporting the next generation through youth engagement clinics or working toward tournament climate neutrality via the LET Sustainability Initiative (LETSI), the series is creating a legacy that extends far beyond the final putt.

As the world’s elite field descends on the Centurion Club, the atmosphere will be defined by more than just the $2 million prize fund. It will be fueled by the realization that women’s golf has found the platform it deserves, and that for the sport’s biggest stars, the best is only just beginning.

The stage is set for the return of the marquee event of the British summer. Join us at the Centurion Club from August 6–9 to witness the new era of professional women’s golf.